A key learning of this program would be – how to package and put the message across to the target audience so that the objective is met in a mutually beneficial manner (win-win). It is a fact that a majority of professionals face challenges in communicating with each other and specifically with the customer personnel.

We find that in a situation where a specific message has to be communicated the vendor personnel may be too passive and intimidated by the customer, e.g., when needing to ask for an extension, a change of scope, need for further customization, etc., and therefore agreeing to things which cannot be easily delivered, sometimes at a financial loss for the vendor.

And in other instances being too aggressive and demanding which really annoys the customer. Most times these stances are taken – not because they really want to – but because of conditioning and not knowing how best to put a message across.