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Course Template - Paid courses/Workshops

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Winning Customers in the Digital Era:
Designing Experience that drives growth across Industries

Date - 07th Oct 2026
Time - 9AM to 4PM
Venue - Hotel within Colombo

Program Outline

Practical Frameworks

Gain practical, proven frameworks and approaches to design, evaluate and continuously improve customer experiences. Learn how to identify experience gaps, understand customer needs and translate insights into meaningful improvements across the customer journey. 

Actionable Insights

Move beyond theory to understand the gaps and opportunities within your organization's customer experience. Learn how to prioritize initiatives, address key pain points and develop a practical action plan to drive measurable improvements

AI and Digital Enablement

Discover how AI, data and digital technologies can transform customer experiences. Explore how organizations can leverage technology to personalize interactions, anticipate customer needs, improve decision making and deliver more seamless and efficient experiences

Cross Industry Learning

Gain fresh perspectives by learning from customer experience practices across different industries and business models. Benchmark your organization against proven approaches, uncover transferable ideas and identify innovative solutions that can be adapted to your own customer experience strategy

What is this program?

This Executive Masterclass equips senior leaders with strategic insights to build future-ready customer experience capabilities. Participants will explore emerging trends, transformation frameworks, and practical strategies to embed customer-centricity, drive digital innovation, and create intelligent service ecosystems that deliver measurable business impact.

Who is it for?

CX Leaders | Digital Transformational Leaders | Operational Leaders | Business Transformation Leaders | Innovation and Strategy Leaders | Product Leaders | Senior Managers driving customer, digital or operational transformation

What will you gain?

  • Design better customer experiences - Understand customer needs, identify experience gaps and improve customer journeys
  • Turn Insights into Action - Prioritize CX opportunities and create a practical 90 day improvement roadmap
  • Leverage AI, Data and Digital - Use emerging technologies to personalize interactions, anticipate needs and enhance CX
  • Learn across industries - Benchmark best practices and discover ideas you can adapt to your organizations
  • Drive Sustainable Growth - Connect CX improvements to customer loyalty, efficiency and long term business growth
Meet the instructor

Sandra De Zoysa 

Founder, CEx Consulting, Unified Experience Management & Transformation Advisor | CXPA Asia Regional Leadership Council | Chair Women Directors Forum SLID | Board Advisory | Past Chairperson - SLASSCOM | Executive coach

With over 30 years in ICT, Sandra is globally recognized for her leadership in Customer Experience, Women in Tech, and Digital Transformation. A founding member and first Chairperson of SLASSCOM, she was also the first in APAC to hold a C-suite role in Customer Experience, transforming Sri Lanka’s service landscape through innovation and automation. A BCS Fellow with Master's in Digital Transformation Leadership, Human Resource Management and Executive MBA qualifications, she has lectured at the University of Colombo School of Computing since 2009. Passionate about empowering women, Sandra mentors through GMI, EQUALS, and SLASSCOM WTECH, while championing diversity and inclusion through WIM and IFC’s Respectful Workplaces Program, SLID and WCIC. A sought-after global speaker, she has represented Dialog Axiata at over 750 international forums during her 28 year tenure as Group Chief Customer Officer and MD of Dialog Business Services

Patrick Jones - Course author

Investment

Pricing
SLASSCOM Members - 24,400 LKR*
Non Members - 29,400 LKR*

*VAT applicable

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