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The IT Marketing Edge: Strategies, Tools and AI

Date - 14th Oct 2025
Time - 9AM to 5.00PM
Venue - Training Venue within Colombo

Program Outline

Strategy and Marketing Roadmaps for IT Firms

Tools for Lead Generation and Quick Wins

Content Creation and AI for Visibility in IT firms

Meta & Google Growth Lab

Who is this for?

  • Marketing & Business Development professionals in IT and tech companies
  • Product Managers and Decision-Makers in IT firms and startups seeking growth strategies
  • Sales and Communication teams working closely with marketing in the tech sector
  • Entrepreneurs and Founders looking to leverage AI and modern marketing tools for visibility
Meet the speakers

Niranka Perera

Chairman/CEO/Co-founder Antyra Solutions

Recognized as one of the '20 Best Digital Marketing Professionals' in the World at the World Marketing Summit 2013, Niranka is a digital professional with 21 years' experience in e-commerce, strategy, digital advertising and business development. He is a Chartered Information Technology Professional (CITP) from the British Computer Society, with a Masters in Business Administration from the University of Sikkim Manipal (Gold Medal Winner as top performer).

Patrick Jones - Course author

Shehan Selvanayagam

Foundar and MD - Loops | Director - Thyaga | Director - Creative Kiwi

As the Managing Director of Loops Integrated, Shehan led a team of over 100 professionals who provide digital media, advertising, creative services, video production, animation, and IT development solutions to over 60 brands across eight countries. With more than 15 years of experience and over 30 awards in this space, he helped clients strategize their marketing plans and execute them effectively.

Patrick Jones - Course author

Muhammed Gazzaly

Co-Founder - DAT | Founding Member and Treasurer - DAMSL | Senior Visiting Lecturer - SLIM

With 15+ years of experience driving digital transformation for some of Sri Lanka’s largest and most loved brands, Gazzaly has built his career at the intersection of marketing, data, and technology.

As Head of Digital Marketing at Dialog Axiata PLC, Sri Lanka’s No.1 brand and leading telecommunications company, he spearheaded strategies that scaled digital adoption, performance marketing, and customer engagement in one of the country’s most competitive industries. Prior to that, he served as Senior Manager – Digital Marketing at Loops Integrated, leading global campaigns for Fortune 500 and regional giants including KFC, DHL, Microsoft, John Keells Holdings, and more.
Patrick Jones - Course author

Jaynevieve Davidson

Regional Account Director - 3P Media

A digital media leader with 12+ years of experience,Jayne has driven market growth across Asia-Pacific and now spearheads Google’s MSR program in Sri Lanka, Laos, and Brunei, advancing adoption and brand performance in emerging markets.

Patrick Jones - Course author

Rimzan Faiz

Manager - Client Success, Meta at Roar AdX

A Meta-certified digital marketer and educator, Rimzan has delivered 200+ corporate workshops, helping brands and professionals scale profitably across digital platforms.

Patrick Jones - Course author

Investment

Pricing
SLASSCOM Members - 21,500 LKR*
Non Members - 26,500 LKR*

*VAT applicable

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