Digital Media Masterclass
COURSE OVERVIEW
How confident are you to use the invaluable tool of Digital Marketing to build that sought-after relationship with your customers?
Join the upcoming masterclass to be in a position to effectively convert your company to a global brand!
Session 01
Brand Workshop to understand how to build a
Global Brand from
Sri Lanka
Session 02
Digital Tools in
your arsenal and
how to use them
Session 03
Deep Dive into
building Lead
Funnels and
Performance
Marketing
Session 04
How to use
Facebook and
Google (Content
Creation and ad
strategy)
Session 05
Personalised
Strategy Support with 1-2 Trainers - for 10 companies on first come first serve basis. 30-minute session.
Session 06
Guest Lecturer
workshop
Successful Candidates to be considered for Business matchmaking Support!!
SLASSCOM GT&I forum in partnership with the USAID Catalyze Sri Lanka Private Sector Development Activity will provide an opportunity for successful selected participants to receive further technical assistance for Business Matchmaking in the US market!
Meet your Trainers
Shehan Selvanayagam
Founder - Loops
Shehan has over 18 years of experience in Digital Marketing and was involved in the movement of Digital Marketing in Sri Lanka from the early days. Currently an entrepreneur running over 10+ businesses all in the field of Marketing and Innovation. He has worked in many organisations including Brandix, SriLankan Airlines, DIMO, NationsTrust Bank,
NDB, ANZ Grindlays, Bartleet, HelloCorp. He possesses a MSc in Business Management, Chartered Marketer CIM and BSc in Business Management. He has won over 50+ awards both in a personal capacity and for business for the work done in the marketing space.
Wasaam Ismail
CEO - Loops
CEO - Loops
Wasaam has over 16 years of experience that comprises Business Strategy, Marketing and Management. He has worked with clients in multiple industries including but not limited to Finance, FMCG, Retail, Telecom & Hospitality. He holds a Professional Postgraduate Diploma in
Marketing from the Chartered Institute of Marketing (UK),
where he also holds a Sri Lanka Prize for Marketing
Planning. He also has a Master's in Business
Administration (AUS). Apart from his daily involvement in managing operations as CEO of Loops he is also a Senior Lecturer for the Sri Lanka Institute of Marketing, a Corporate Trainer, Dramatist, and Voicing Artist
Anoj Wijeratne
Head of Digital Marketing - Loops
Head of Digital Marketing - Loops
Anoj has 7 years of experience in Digital Marketing and 3 years
in the IT industry. He has worked with multiple brands such as
Seylan Bank, Nations Trust Bank, Elephant House Beverages,
Pepsi, 7up, British Council, Brandix, and Sri Lankan Airlines to
enhance their Digital Marketing, Communications & Customer
Experience journeys.
He holds an MBA from the University of West Scotland (UK), a
He holds an MBA from the University of West Scotland (UK), a
Certificate in Professional Marketing (UK), and is also certified
in Google Ads & Programmatic Ads. He has won multiple awards for work done in the financial and retail sector.
Mohammed Gazzaly
Head of Digital Marketing - Dialog Axiata Group
Head of Digital Marketing - Dialog Axiata Group
Gazzaly is a national award-winning digital marketing expert with over a decade of experience. He has worked with more than 50 international and local brands. Gazzaly is also a visiting lecturer at the Sri Lanka Institute of Marketing. He’s been instrumental in upskilling and training countless students and marketers on digital marketing and how to translate their marketing messages across multiple digital platforms and online communities.
Tilan Wijeyesekera
Director / Investor / Strategy and Brand Consultant - Loops
Director / Investor / Strategy and Brand Consultant - Loops
With 23 years of experience, Tilan has worked in multiple
sectors including FMCG, Manufacturing, Conglomerate,
F&B, Banking, and Insurance. His core competencies
include Versatile Leadership, General Management,
Strategic Planning, Marketing, Branding, Sales
Management, organisational Restructure, Value Chain
Management, Digital Services, and Technology Solutions
Strategy.
He was the President of the Sri Lanka Institute of Marketing in 2012/13 that led the team to win its only gold award at the Business Excellence Awards by the National Chamber of Commerce.
He was the President of the Sri Lanka Institute of Marketing in 2012/13 that led the team to win its only gold award at the Business Excellence Awards by the National Chamber of Commerce.
Tilan was named as one of the top 100 Future Business Leaders and disruptors in the Establishment 100 by Echelon magazine in 2019. He was also named in the top 40 under 40 business professionals in Sri Lanka by Echelon Magazine in 2012/13 and 2013/14.
IMPORTANT FACTS
Commencement
25th October
Duration
3 weeks
Effort
06 hours/week
Course Schedule
Format
In Class Learning
Venue: Cinnamon Grand, Colombo
Venue: Cinnamon Grand, Colombo
Model
Instructor led
WHO SHOULD ENROLL
Business development and Marketing professionals
Register now!
SLASSCOM MEMBERS
10,000 LKR*
NON-MEMBERS
15,000 LKR*
SPONSORS AND PARTNERS
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